‘Individuality and colours mix and change’ as IHG brings Hotel Indigo neighbourhood concept to Tokyo

7 September, 2022

IHG Hotels & Resorts has signed a management agreement with Pan Pacific International Holdings Corporation to open Hotel Indigo Tokyo Shibuya in late 2023. The property will be the fourth Hotel Indigo-branded hotel in Japan, following Hotel Indigo Hakone Gora which opened in 2020, and Hotel Indigo Karuizawa and Hotel Indigo Inuyama Urakuen Garden, both of which opened earlier this year.  

The new arrival will open in Tokyo’s world-famous Shibuya district in late 2023 and will be based on a Jungle City theme, celebrating Tokyo's Shibuya neighbourhood where” individuality and colours mix and change,” according to IHG.

Hotel promises to bring Shibuya’s trendy neighbourhood story to life

Hotel Indigo Tokyo Shibuya will be located at the top of the 'Dogenzaka Dori', a large, mixed-use complex that’s being developed as part of the Shibuya Ward Dogenzaka 2-chome Development Plan.

A five-minute walk will take guests to the Shibuya Scramble Crossing, a quintessential symbol of Tokyo’s cultural centre that attracts the world's attention. In the other direction is the calm, residential Shoto area, putting the hotel in an ideal location to enjoy every aspect of Shibuya’s unique neighbourhood story.

A ‘jungle city’ theme interior where ‘diverse and colourful lives are born’

That story is based on the theme of a 'jungle city where individuality and colours mix and change', expressing a Shibuya that continues to evolve with the flow of the times, just like a jungle where diverse and colourful lives are born. This will be reflected in the local experience and the hotel's interior design and services.

In addition to the 272 guest rooms, the hotel will have facilities such as a neighbourhood café & bar with an outdoor terrace and a fitness gym. Rooms occupying the upper floors will offer panoramic views, which extend as far as Mount Fuji and Tokyo Sky Tree on a clear day. It will also feature a coffee shop for eat-in and take-out near the entrance on the third floor.

The Hotel Indigo brand promise

With 254 open or pipeline hotels worldwide, Hotel Indigo is IHG’s lifestyle boutique hotel brand that is built around 'neighbourhood stories', “tickling guests’ curiosity by incorporating the city’s character, unique history and culture into every detail of the hotel design, artwork, service and experience,” according to IHG.

Shibuya ‘perfectly suited’ to Hotel Indigo’s neighbourhood offer

“Shibuya is one of Japan's world-class culture hubs that is perfectly suited to the neighbourhood stories embodied by Hotel Indigo, so we could not wish for a better location for this great brand to make its Tokyo’s debut,” says Abhijay Sandilya, managing director - Japan, IHG Hotels & Resorts.

IHG now has 50 open or pipeline hotels in Japan…

IHG Hotels & Resorts has a total of 50 open or pipeline hotels in Japan under six brands - (ANA) InterContinental, Kimpton, ANA Crowne Plaza, (ANA) Holiday Inn, Holiday Inn Express and Hotel Indigo, and is preparing to Regent Hotels & Resorts, Six Senses Hotels Resorts Spa and voco in the coming years.

Since Jan-2020, IHG has opened 11 hotels, including three Hotel Indigo brands (Hotel Indigo Hakone Gora, Hotel Indigo Karuizawa and Hotel Indigo Inuyama Urakuen Garden), ANA Holiday Inn Resort Shinano-omachi Kuroyon, Kimpton Shinjuku Tokyo, Holiday Inn Express Osaka City Centre Midosuji, and the 1,000-room resort in Appi Kogen, which includes ANA InterContinental, ANA Crowne Plaza and ANA Holiday Inn.

IHG says it is committed to grow in Japan and will “continue to focus on building relationships with property owners” to further expand its portfolio.

… with five hotels in Tokyo and eight in the Greater Tokyo area

With the opening of Hotel Indigo Tokyo Shibuya in 2023, IHG will have five hotels in Tokyo and eight in Greater Tokyo area. (ANA InterContinental Tokyo, The Strings by InterContinental Tokyo, InterContinental Tokyo Bay, Kimpton Shinjuku Tokyo, InterContinental Yokohama Grand, InterContinental Yokohama Pier 8 and ANA Crowne Plaza Narita)