“The newly relaunched programme is bigger, better and bolder – and what’s more, it has two iconic brands behind it: Emirates and Marriott International,” explains Dr Nejib ben Khedher, senior vice president of Emirates Skywards. Meanwhile, Neal Jones chief sales and marketing officer Middle East and Africa at Marriott International describes its as the “coming together of two like-minded companies” to provide “a unique opportunity to promote the joy of good travel and build loyalty beyond reason”.
The Your World Rewards platform will benefit members of both loyalty programmes with rich benefits, personalised services and extensive access around the world.
Marriott Bonvoy Gold Elite, Platinum Elite, Titanium Elite and Ambassador Elite members will earn three Marriott Bonvoy points for every USD or its foreign equivalent spent on all eligible Emirates flights (in addition to Skywards Miles). Marriott Bonvoy Platinum Elite, Titanium Elite and Ambassador Elite will also enjoy in-airport benefits, including priority check-in and priority boarding.
Emirates Skywards Silver, Gold and Platinum members will earn one Skywards Mile for every USD or its foreign equivalent spent (in addition to points) on all eligible stays at Marriott Bonvoy hotels and resorts worldwide. Emirates Skywards Gold and Platinum members will also enjoy additional benefits at Marriott Bonvoy hotels, including 4pm late checkout, access to the Elite check-in and complimentary in-room internet access.
“Knowing your customers well, anticipating their every need and wowing them with inspirational experiences every time are critical to the success of any service-oriented business. With this partnership, we have pooled our in-depth knowledge, hospitality mindsets and service expertise to carefully craft Your World Rewards that caters to the specific travel needs and aspirations of our customers,” says Mr ben Khedher.