Serko expands Zeno partner network in North America with Direct Travel agreement

21 March, 2019

Travel management company Direct Travel, Inc., North Americas' fastest growing travel management company, today announced the expansion of its agreement with Serko Ltd. (NZX:SKO, ASX:SKO) for Zeno, Serko's travel booking and expense management solution, into North America.

The expanded agreement will allow Direct Travel and Vision Travel (a Direct Travel company) clients in the United States and Canada to utilize the tool to book and manage their trips online. Zeno is also included in the Direct ATPI Global Travel offering for multinational companies.

Among the benefits to Direct Travel clients are Zeno's self-service portal for SME implementation, making deployment of the solution simple and seamless for smaller corporate customers. Zeno also offers a pioneering user interface for desktop and mobile and provides actionable insights from bookings to travel bookers and category managers to drive cost savings and holistically improve their travel programs.

Travellers benefit from the tool's consumer-grade, end-to-end travel booking capabilities and artificial intelligence (AI) used to continually improve the traveller experience by recommending itineraries based on individual traveller preferences. Zeno's multi-source content engine and pioneering approach to airline ancillaries will also provide travellers with a full range of choice via NDC, GDS and direct connect content.

Travellers average a 95%+ acceptance rate of the AI-driven shortlisted itineraries with Zeno, dramatically reducing the booking time and contributing to greater adoption, increased travel program compliance, lower costs and greater visibility and control.

"Serko has shown that their Zeno platform is a great solution for what we see customers are now demanding of the user interface for online booking technology," said John Coffman, Direct Travel CFO, U.S. "We are excited to be a key strategic partner of Serko and providing a different experience to our customers."

"Direct Travel and Vision Travel have recognized the benefit that a modern user experience can bring to their customers," added Darrin Grafton, Serko CEO. "We are excited to extend the relationship with them and we will be working together to activate pilot customers in the coming quarters."

Effective immediately, Direct Travel and Vision Travel clients in the U.S. and Canada have the option to utilize Zeno as their travel booking and expense solution of choice. Zeno is also available to Direct ATPI Global Travel multinational mid-market clients.