In the past this was more the exception than the norm. Now, children are being set homework on virtual learning platforms, social groups are continuing via conference portals. We are even still meeting friends and families in virtual pubs and restaurants.
It is clear that technology will help us through the current global crisis, but will everything we have learnt during this period of lockdown be thrown away as soon as we emerge in the post-COVID-19 environment. This is a particularly pertinent observation for the corporate travel sector where face-to-face, in-person, meetings are the foundations of the industry.
Up until now, travel and meetings have been viewed through different lenses in most companies. But, in the landscape of the future, what does an optimal programme structure look like? It will most likely look a little different than when we dived into the current global health crisis.
This presentation from last year’s CAPA-CTC Corporate Travel Gathering - Australia in Sydney , provides a little insight, exploring what competitive advantage organisations can gain either in the supplier market or in their own by creating a holistic strategy.
HRS Australia, key account manager, Chris Day, aimed to impart the benefits regarding increased savings and improved productivity as he outlined the value of implementing a strategic meetings management programme.