Analysis for The Americas
Business travel is in demand especially among employees of US small- and medium-sized businesses, but it may be job security concerns behind the push in traveller sentiment
There have been some encouraging signs that business travel is bouncing back as part of a general COVID recovery across the United States of America. While a return to the pre-pandemic normal will still deliver significant changes to how, why and when we travel, it is increasingly expected that levels will soon match those seen before coronavirus struck and return to growth.
Charting the trends – COVID may have turned the world upside down, but Delta, American and United remain the most valuable and Aeroflot the strongest airline brands
The world is a very different place today than it was 18 months ago before when the coronavirus pandemic was in its infancy. That is clearly visible in the latest 2021 edition of Brand Finance’s Airlines 50, a report on the most valuable and strongest airline brands which shows the total value of the world’s top 50 most valuable airline brands has declined by a third since last year’s report.
United Airlines Ventures adds Heart Aerospace as its latest industry investment to support ambitions to ‘make the blue skies greener’
Having previously invested its knowledge in the development of an eVTOL project with mobility company Archer as part of a broader effort to invest in emerging technologies that decarbonise air travel, United Airlines has now revealed an investment in a new electric aircraft start-up. The airline’s CEO, Scott Kirby, says this supports an ambition “to make the blue skies greener”.
Almost a year and a half into the pandemic, the best and worst places to be in the COVID-19 era are increasingly defined by one thing, according to Bloomberg: “normalisation” as what has been the biggest vaccination drive in history of the world slowly enabling countries to relax restrictions and dismantle the border blocks that have drained the life out of the travel and tourism and hospitality sectors.
Recovery of European tourism ‘in sight this summer’ though international travel will still get no better than hitting half pre-pandemic levels after 'catastrophic' start to 2021
Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate is providing hope for a tourism rebound in Europe over the summer months with intra-European trips expected to account for over 80% of Europe’s travel in 2021.
More than four in five top US hotel markets are in depression or recession, but business travel recovery will help break the cycle
Despite an uptick in leisure travel, a new report released by the American Hotel & Lodging Association (AHLA) shows that the road to recovery for the hotel industry remains a long one with 21 of the top 25 US hotel markets remaining in a depression or recession. The new data from benchmarking specialist STR, shows urban hotels are still in a “depression” cycle while the overall US hotel industry remains in a “recession.”
Business and leisure travellers share some similar sentiments towards digital health passports and travel technology, but there are also some clear differences in their views
New research from travel technology specialist Amadeus has indicated that both business and leisure travellers see digital health passports as a vital tool in opening up travel. However, their views on use of data, brands and technology adoption are varied and that will remain a challenge to tailor the passenger experience and install confidence back into travel.
Charting the trends – new research indicates that ‘it is safe to return to conducting and attending in-person professional meetings and events’ but business travel’s return will remain a slow process
The use of videoconferencing and technology platforms have helped us to maintain business relationships while the world has worked to find a solution to the biggest global health crisis of modern times.
Over the first six months of 2021 airline CEOs from across the world have spoken openly at the monthly CAPA Live virtual summit about air travel, the coronavirus crisis and the path to recovery. To say 2020 and 2021 have been a challenge for these professionals is a major understatement and each shares the journey for their respective airlines through one of the biggest crises to hit the world.
Charting the trends – Chinese and Japanese travellers are most reluctant to travel far overseas, US and Brazilian travellers put Europe on hold, while August is perceived as most secure option for trips to the Continent
Airlines and hotels are starting to see lifts in bookings and traveller sentiment is strengthening in many parts of the world as vaccination programmes continue. As projected, the leisure and VFR markets are showing the strongest recovery, short-haul is ahead of long-haul and LCCs ahead of legacy models due to this current traveller demographic.