Analysis for Europe/MEA
British Airways is on its ‘most important journey yet’ as it launches new BA Better World sustainability programme
British Airways has launched BA Better World, a new sustainability programme that it describes as its ‘most important journey yet’. To highlight the programme’s ambitions it has partnered with Airbus to paint one of its A320neos in the new sustainability programme colours. The modern, fuel-efficient A320neo has 20% less fuel burn & CO2 emissions and 50% less noise emissions than the previous generation A320ceo.
Air travel demand is on the rise across the globe, but European rules confusion is ‘wasting advantages of Digital Covid Certificate’
The International Air Transport Association (IATA) has revealed that both international and domestic travel demand showed significant momentum in Jul-2021 compared to Jun-2021, but demand remained far below pre-pandemic levels as extensive government-imposed travel restrictions continue to delay recovery in international markets.
Africa, the continent often described as being the last frontier for air travel development, but one that has seen bitterly slow progress with government intervention, visa restrictions, high taxation and poor infrastructure among the many problems that have inhibited growth.
The world’s biggest brands have seen their value decrease significantly during the COVID-19 pandemic, but loyalty remains an important tool. Before the global health crisis the value of loyalty was regularly being questioned. It had lost some of its value, but loyalty programmes have become an important tool to help airlines and hotels navigate the storm.
Aeroflot Russian Airlines has brought advancements to its long-haul offer with he debut of the first of its retrofitted Boeing 777-300ER aircraft. The aircraft will be one of three of the type due to be flying in the arrangement before the end of 2021 as the Russian flag carrier aims to bring its flagship 777 fleet to the levels enjoyed by its new Airbus A350 airliners, which debuted with the airline last year.
UK companies expect to be using a similar mix of modes for UK domestic trips as before the pandemic, but virtual meetings will impact the levels of internal travel
A lot can happen in eight months. In a year like 2021 that change is even more so evident. However, research from Ipsos MORI on behalf of the Department for Transport from Jan-2021 still provides some important insight into the future of UK business travel. Made public by the UK Government in Aug-2021 the online survey of UK business decision-makers was developed to study the impact of the COVID-19 pandemic on the demand for non-commuting domestic business trips.
The impact of COVID-19 has required all airlines to reassess their processes, transform and adapt to a new world order and this illustrates that there has perhaps never been a more prudent time for airlines around the world to innovate their business with new and improved technology.
Pause, reset and revert to normal – will it be that simple for seasoned travellers to return to their former ways of life?
The near closure of international air travel and mobility restrictions were among the strongest defences against the global spread of COVID-19. It was quick, relatively easy, but highly disruptive to reduce air travel levels in 2020 to their lowest level in more than 15 years. It has not been so easy to reintroduce connectivity in the shadow of the continued threat of governments turning lockdown measures on and off subject to spikes in COVID-19 cases.
It has been suggested that LCCs will be better off in the initial post-COVID-19 world as there is less of a reliance on business travel recovery to contribute to their growth. However, Government support has allowed national full service carriers to better weather the COVID storm.
Filling the revenue hole – Lufthansa sees an increasing opening of markets in 2H2021, but German travel managers warn there will be less business travel in the future
The loss of high-yielding business travel has been a significant blow for the traditional full-service carriers like Lufthansa and the other national carriers that sit within the Lufthansa Group. Corporate demand has been an essential ingredient within the group’s business mix for some time, but its chief executive Carsten Spohr has remained confident of a recovery and revised business strategy helping to manage the situation.