Analysis for Europe/MEA
The impact of COVID-19 has required all airlines to reassess their processes, transform and adapt to a new world order and this illustrates that there has perhaps never been a more prudent time for airlines around the world to innovate their business with new and improved technology.
Pause, reset and revert to normal – will it be that simple for seasoned travellers to return to their former ways of life?
The near closure of international air travel and mobility restrictions were among the strongest defences against the global spread of COVID-19. It was quick, relatively easy, but highly disruptive to reduce air travel levels in 2020 to their lowest level in more than 15 years. It has not been so easy to reintroduce connectivity in the shadow of the continued threat of governments turning lockdown measures on and off subject to spikes in COVID-19 cases.
It has been suggested that LCCs will be better off in the initial post-COVID-19 world as there is less of a reliance on business travel recovery to contribute to their growth. However, Government support has allowed national full service carriers to better weather the COVID storm.
Filling the revenue hole – Lufthansa sees an increasing opening of markets in 2H2021, but German travel managers warn there will be less business travel in the future
The loss of high-yielding business travel has been a significant blow for the traditional full-service carriers like Lufthansa and the other national carriers that sit within the Lufthansa Group. Corporate demand has been an essential ingredient within the group’s business mix for some time, but its chief executive Carsten Spohr has remained confident of a recovery and revised business strategy helping to manage the situation.
Flying into the future – from airlines to retailers that are so successful they have their own fleet of aeroplanes
Many of us would not have heard of SunExpress, a leisure airline and joint venture between Lufthansa and Turkish Airlines? But its chief commercial officer, Peter Glade, believes it is among the principals of industry transformation. Since his arrival at the carrier from Austrian Airlines in early 2016 he has made it his mission to drive innovation and remove the sometimes old fashioned processes of leisure travel and increase revenues and lower cost through new partnerships.
Traveller demands are now ‘at an all-time high’ and there are ‘material consequences’ for hotels not prepared, warns SiteMinder annual traveller report
Travellers in the United States of America, United Kingdom and Australia will not be accepting of dropped standards in their hotel accommodation, in spite of the challenges faced by the hotel industry over the past year, new research by SiteMinder, the open hotel commerce platform, has found.
Across 2021, airline CEOs from all parts of the world have spoken openly at the monthly CAPA Live virtual summit about air travel, the coronavirus crisis and the path to recovery. To say 2020 and 2021 have been a challenge for these professionals is a major understatement and each shares the journey for their respective airlines through one of the biggest crises to hit the world.
Business travel on the road to recovery: four in five global business leaders consider personal contact with customers and suppliers to be indispensable
Even though the COVID pandemic is far from over, vaccination progress and low incidence rates in certain parts of the world are encouraging more travel. Leisure and VFR – as expected – have led the way, but business travel is following, especially in large markets such as China and USA where domestic volumes are rising fast. The data from China in particular gives additional cause for hope.
Charting the trends – COVID may have turned the world upside down, but Delta, American and United remain the most valuable and Aeroflot the strongest airline brands
The world is a very different place today than it was 18 months ago before when the coronavirus pandemic was in its infancy. That is clearly visible in the latest 2021 edition of Brand Finance’s Airlines 50, a report on the most valuable and strongest airline brands which shows the total value of the world’s top 50 most valuable airline brands has declined by a third since last year’s report.
The surprise, in an unimaginably dreadful year, where international capacity fell to around one tenth of its previous level and many domestic operations fared only slightly better, was that so few airlines went out of business in 2020. Only around 30, out of a total of thousands collapsed or entered bankruptcy of one kind or another. In fact, a similar number – or even more – new start-ups have emerged with ambitions to use the dreadful circumstances to launch with a clean slate and importantly without legacy costs.