Analysis for Europe/MEA
The number’s game – the scale of corporate travel recovery remains uncertain, but there is generally growing optimism on its revival
“Random numbers should not be generated with a method chosen at random,” is a saying from Donald Ervin Knuth, an American computer scientist, Professor Emeritus at Stanford University, and winner of the 1974 Turing Award. Right now there is still a feeling that attempting to correctly forecast the scale and timescale for the recovery of corporate travel is still little more than an educated guess.
Charting the trends – Germany feels the economic pain of COVID-19 with dramatic collapse of travel and tourism wiping EUR161 billion from the nation’s economy
The pain of the COVID-19 pandemic has hurt the world, but in Germany the impact on its economy is clear to see in latest research from the World Travel & Tourism Council (WTTC), which represents the global travel and tourism private sector. Its latest annual Economic Impact Report (EIR) reveals that the dramatic collapse of Germany’s travel and tourism sector wiped out EUR161 billion from the nation’s economy, a reduction in the sector’s contribution to GDP of almost half (-46.9%).
Aviation’s axis has been tilting East since the dawn of commercial air travel, but in 2020 it temporarily shifted forward 20 years in the space of just 12 months
Things change over time: we all get older, some wiser, and we hopefully learn from our mistakes. It was once believed that the Earth was flat. We all (well, the vast majority) now know that it's round, but did you know that is not a perfect sphere? It never has been! The planet actually bulges around the equator by an extra 0.3% as a result of the fact that it rotates about its axis.
The summer of 2020 was virtually non-existent for Europeans, but there is warming sentiment that summer 2021 will not be a repeat of last year
Approaching 700 million doses of COVID-19 vaccines have now been administered across the world with around 150 million people now fully vaccinated against the highly infectious disease. That is a positive step in building immunity against the SARS-CoV-2 that continues to impact almost everybody’s daily lives through government mobility restrictions.
The traditional airport business lounge could once again become a haven of tranquillity for corporate travellers and adapting concepts could deliver a key offer at international hub airports
In a world where our safety and well-being have become our priority, the airport business lounge will become a key part of any regular travellers travel requirements. Ahead of the coronavirus pandemic the power of such locations had become somewhat diluted reducing their appeal to corporates.
The king is dead, long live the king! Low-cost long-haul remains unproven, but there is a gap for a value proposition in many international markets whether flying narrow or widebody jets
Regular travellers don’t necessarily get pulled in by low-cost –though admittedly they are happy to accept cheaper fares – but it is more about good value. Whether that is through service, convenience or even price, if we seem to get a good return on our investment then we can put a favourable rate on that offer.
There has been unified support from voices across the aviation and wider travel and transport industries to the European Commission plans to introduce a 'Digital Green Certificate', which would see all EU member states adopt a unified travel certificate system. This proposal requires EU States to issue common, inter-operable and mutually-recognised certificates for COVID-19 vaccination, testing and recovery status that will facilitate free movement during the COVID pandemic and support the restart of travel.
The light at the end of the tunnel is shining brighter as Singapore Airlines successfully trials IATA’s Travel Pass on first international flight
Singapore Airlines has this week become the first carrier in the world to carry passengers using the International Air Transport Association (IATA) Travel Pass, a digital platform for travellers that offers a global and standardised solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.
Airbus last year revealed three concepts for the world’s first zero-emission commercial aircraft which could enter service by 2035. These concepts each represent a different approach to achieving zero-emission flight, exploring various technology pathways and aerodynamic configurations in order to support the company’s ambition of leading the way in the decarbonisation of the entire aviation industry.
She’s electric – new partnership aims to debut fully electric passenger aircraft in the Norwegian commuter market from 2026
One of the primary factors that is likely to influence passenger demand in the recovering commercial air transport market is increasing consumer pressure for climate responsibility. This will be a short-, medium-, and long-term requirement for the industry as sustainability becomes one of the key drivers of business strategy.