Inclusivity remains both a ‘core strength’ and ‘formidable challenge’ for travel industry

A new report from World Travel & Tourism Council (WTTC) has highlighted that inclusivity remains both a core strength and formidable challenge for the travel industry, according to HospitableMe partner and head of education Kenny Porpora.

The WTTC report, ‘Creating Belonging: Diversity, Equity, Inclusion & Belonging in Travel & Tourism’ has been completed in collaboration with HospitableMe and also supported by AIG Travel.

Drawing on data from six economies, Rwanda, Australia, United States, United Kingdom, South Africa and the European Union, the report offers a deep dive on metrics such as gender, age, sexual orientation, disability status, and educational skills aiming to equip both the public and private sector with the tools they need to spark change and make Travel & Tourism more diverse & inclusive.

Asia Pacific hotels accelerate recovery as global industry continues to navigate challenges

The global hotel industry continues to navigate challenges stemming from the pandemic as well as more recent headwinds from labour shortages, inflation, and geopolitical concerns, reports industry benchmarking specialist STR.

While other parts of the world began their post-pandemic recovery earlier than Asia Pacific, recent data from the company suggests that the region is accelerating its recovery process and could potentially reach levels seen in Europe and America.

What price loyalty? In Air France-KLM’s case it is EUR1.5 billion

There has been a generalisation in the past that it can cost five times more to get a new customer than it does to keep an existing one. That is why loyalty has always been an important part of any business model, whether a local coffee shop or a global business brand. Many now question if loyalty remains as relevant in today’s world.

It is clear though that it continues to be an important aspect of customer retention and an essential tool in the personalisation process. Through engaged and loyal brand advocates, businesses can get to know their customers better, targeting products and services more effectively with this audience.

IHG announces string of new voco hotels properties as it grows premium collection across Europe

IHG Hotels & Resorts has announced a slate of voco hotels properties across its European markets as the premium collection brand maintains its fast-paced growth with new signings, recent and forthcoming openings.

With recent signings and openings in France, Spain, the UK & Ireland, Austria, Portugal, and Belgium, these additions take Europe’s voco hotels total number of opened and signed properties to 37 as at 30-Sep-2023 (including two pipeline hotels which are IHG rebrands), up from 28 at the end of 2022, marking more than a 25% increase in ten months.

Qantas’ brand health plummets; Virgin Australia sees gains in consumer sentiment

The famous saying that ‘all publicity is good publicity’ usually attributed to the 19th century circus owner, Phineas T. Barnum is based on the idea that it is always preferable to have attention focused on a name than to be unnoticed.

However, Australian’s flag carrier, Qantas, may not currently agree. A new study from research specialist YouGov shows that consumer sentiment towards the airline has soured sharply as news of its recent alleged misconduct spreads. What is more, its local rival, Virgin Australia, has witnessed gains in consumer sentiment amidst Qantas’ brand crisis.