Virgin Australia & ATMC working to drive collaboration and excellence in corporate travel

Virgin Australia has partnered with The Association of Travel Management Companies (ATMC) to reinforce its commitment to collaboration and industry excellence.

With what is a clear forward-thinking strategy for the current business climate, Virgin Australia aims to be the preferred airline in all areas it serves, delivering exceptional travel experiences to corporates and their travellers.

Marriott debuts luxury lifestyle EDITION brand in Southeast Asia

Mariott International opened The Singapore EDITION in preview from 09-Nov-2023, the debut of its luxury lifestyle brand in Southeast Asia.

The new property adds “an unforgettable mix of distinct experiences and original concepts with a lifestyle and luxury quotient the city has never seen,” according to the hospitality group.

According to Marriott, the new arrival “captures the essence” of Singapore but is “presented in a new and modern way, adding a unique twist” with “a fresh, sophisticated mood”.

Inclusivity remains both a ‘core strength’ and ‘formidable challenge’ for travel industry

A new report from World Travel & Tourism Council (WTTC) has highlighted that inclusivity remains both a core strength and formidable challenge for the travel industry, according to HospitableMe partner and head of education Kenny Porpora.

The WTTC report, ‘Creating Belonging: Diversity, Equity, Inclusion & Belonging in Travel & Tourism’ has been completed in collaboration with HospitableMe and also supported by AIG Travel.

Drawing on data from six economies, Rwanda, Australia, United States, United Kingdom, South Africa and the European Union, the report offers a deep dive on metrics such as gender, age, sexual orientation, disability status, and educational skills aiming to equip both the public and private sector with the tools they need to spark change and make Travel & Tourism more diverse & inclusive.

Asia Pacific hotels accelerate recovery as global industry continues to navigate challenges

The global hotel industry continues to navigate challenges stemming from the pandemic as well as more recent headwinds from labour shortages, inflation, and geopolitical concerns, reports industry benchmarking specialist STR.

While other parts of the world began their post-pandemic recovery earlier than Asia Pacific, recent data from the company suggests that the region is accelerating its recovery process and could potentially reach levels seen in Europe and America.

What price loyalty? In Air France-KLM’s case it is EUR1.5 billion

There has been a generalisation in the past that it can cost five times more to get a new customer than it does to keep an existing one. That is why loyalty has always been an important part of any business model, whether a local coffee shop or a global business brand. Many now question if loyalty remains as relevant in today’s world.

It is clear though that it continues to be an important aspect of customer retention and an essential tool in the personalisation process. Through engaged and loyal brand advocates, businesses can get to know their customers better, targeting products and services more effectively with this audience.