American Express Global Business Travel (Amex GBT) reported (20-Sep-2023) the following highlights from a global survey of 425 business respondents:
- 84% agree that their organisations realise tangible business value from trips to meet with clients or prospects. The majority of respondents said face-to-face meetings create stronger relationships with customers and are the best meeting method to make sales and initiate discussions with merger and acquisition targets;
- 88% said in person interactions are critical for ensuring positive long term relationships between coworkers. 7% reported their workplace model is completely office based;
- 81% agreed that in person interactions foster greater levels of innovation. Seven in 10 said in person meetings are the best way to facilitate brainstorming. [more - original PR]