Tourism Australia announced (12-May-2017) a partnership with the Toyota AFL Premiership to host the first ever match in China. The game between the Gold Coast Suns and Port Adelaide at the Jiangwan Stadium in Shanghai will be played in front of a sell-out crowd and a broadcast audience in China of millions. As the Official Tourism Partner for the game, Tourism Australia will work alongside South Australian Tourism Commission and Tourism and Events Queensland to leverage tourism opportunities in China before, during and after the game. Tourism Australia regional GM Greater China Andrew Hogg stated media exposure from the AFL game and tourism-related events alongside it would significantly boost Australia’s profile in China and showcase Adelaide and the Gold Coast as tourism destinations to a new Chinese audience. [more - original PR]
News for Asia
Tourism & Transport Forum (TTF) commented (12-May-2017) on new figures released by the Australian Bureau of Statistics highlighting for the first time China is on the cusp of overtaking New Zealand as Australia's biggest source of international visitors. TTF CEO Margy Osmond stated: "In the period to Mar-2017, Australia welcomed 1.3 million Chinese visitors, an increase of 12.3% year on year, and just 100,000 fewer than New Zealand. Chinese visitors are the highest spending of all nationalities visiting Australia with an average spend of AUD8328 (USD6158) per trip, and with the number of Chinese tourists traveling overseas each year expected to double to 200 million by 2020, the Chinese tourism boom is well and truly set to become the backbone of Australia’s visitor economy". [more - original PR]
Regional Express (Rex) announced (11-May-2017) the graduation of the first group of Vietnamese cadets trained at its pilot academy, the Australian Airline Pilot Academy (AAPA). The training at AAPA is the result of a partnership with Viet Flight Training, a company of Vietnam Airlines. As AAPA is accredited with the Civil Aviation Authority of Vietnam as well as Vietnam Airlines, the graduates will now be eligible for admission into Vietnam Airlines as airline pilots after their aircraft type endorsements. [more - original PR]
Air China announced (11-May-2017) plans to launch three times weekly nonstop Shenzhen-Melbourne Tullamarine service with A330-200 aircraft from 20-Jun-2017, marking the first nonstop service between the cities – see Route Changes Table for more information. The aircraft is configured with 30 lie-flat bed business class seats and 207 economy class seats with a seat pitch of 32 inches. Air China operates three times weekly service from Melbourne to Beijing and four times weekly service between Melbourne and Shanghai, making Air China the only carrier to provide direct services from Melbourne to three out of four of the top cities in China. [more - original PR]
Air New Zealand and Tourism New Zealand announced (10-May-2017) a marketing partnership worth up to NZD20 million (USD13.6 million) to promote New Zealand in key offshore markets, with a focus on growing international visitation throughout New Zealand and during off-peak periods. The organisations intend to invest up to NZD10 million (USD6.8 million) each over 12 months for joint activity in Australia, China, North and South America, Japan, Singapore, the UK and Europe. Air New Zealand CEO Christopher Luxon stated the partnership aligns with the carrier's commitment to growing tourism. Tourism New Zealand CEO Stephen England-Hall stated the decision to commit to a further year of joint investment reflects the success the two organisations have achieved together. [more - original PR]
Jetstar launched (10-May-2017) a Vietnam service, becoming the only low cost carrier to fly nonstop to Vietnam. The services to Ho Chi Minh City operate three times a week from Melbourne and four times a week from Sydney on Boeing 787 aircraft, with a capacity of 335 passengers, including 21 business seats. Jetstar CEO Australia & New Zealand Dean Salter stated the new flights are a major milestone for the carrier as Vietnam is one of the fastest growing holiday destinations in South East Asia, and until now has been the largest country in the region without a low cost direct link to Australia. [more - original PR]
CAPA - Centre for Aviation chairman Peter Harbison commented (10-May-2017) on the Asia Pacific aviation market stating it will be where the main traffic growth is for the next decade, at least. Mr Harbison believes the US and Europe will remain hard to grow due to US majors protecting their own traffic flows, and competition in Europe from sixth freedom airlines, stating: "Despite coming off an increasingly larger base, double digit growth is continuing in some Asian markets, as new layers of economically enabled travellers emerge. China is the leader in this due to its massive scale, however there are several other Asian countries that will blossom in coming years".
Fiji Attorney General and Minister for Economy Aiyaz Sayed-Khaiyum said boosting tourism for the country requires partnering with its neighbours to attract more development (Fiji Times Online, 09-May-2017). Mr Sayed-Khaiyum stated: "There is a very big case for regionalism in tourism and we need to make a concerted effort in this area". Partnerships with organisations such as Fiji Airways, to develop the Singapore route, plus a new codesharing arrangement with India's Jet Airways opened up new markets for visitors who would not only visit Fiji but other island nations.
Air China filed (05-May-2017) an application with CAAC to launch three times weekly Beijing-Brisbane service with A330-200 aircraft from Oct-2017. [more - original PR - Chinese]
Jetstar Group announced (05-May-2017) Jetstar Japan is well placed to capture growth and could ultimately be larger than Jetstar Australia. Jetstar Group CEO Jayne Hrdlicka stated reinvested profits could allow Jetstar Japan to grow and maintain market leadership, with 28 aircraft by FY2019. Jetstar Japan is the largest domestic LCC in Japan with more than 50% market share supported by 10 years of brand presence. [more - original PR]