Air Canada launches revamped Aeroplan programme, a 'major competitive advantage'

Air Canada announced (10-Nov-2020) the launch of its redesigned Aeroplan programme. Existing Aeroplan accounts and members have been transferred to the new programme, and Aeroplan miles have been renamed Aeroplan points. Highlights of the programme include Aeroplan Family Sharing that allows members to combine points with other family members, a new range of Aeroplan co branded credit cards issued by TD, American Express and CIBC, and the option to pay with Points + Cash. Air Canada president and CEO Calin Rovinescu stated: "I fully expect that this important initiative will give us a major competitive advantage in attracting and retaining customers as the industry recovers from the pandemic". [more - original PR]