Birmingham Airport invests GBP100,000 into customer feedback system

21 February, 2020

Birmingham Airport invested (20-Feb-2020) GBP100,000 into a customer feedback system created by Realtimeknowledge.com. The system, available in 80 locations across the airport in the form of instant feedback touch screens, QR codes and designated post boxes, processes customer feedback and sends it directly to the customer experience team, allowing for immediate processing of passenger comments and concerns. Birmingham Airport head of customer experience Stuart Haseley-Nejrup said the data is "being analysed to build a mid to long-term customer strategy". [more - original PR]