Destination NSW announces 'The Great Escape' tourism campaign

Destination NSW announced (07-Nov-2020) an extension of the New South Wales' Government's 'Love NSW" tourism recovery campaign, 'The Great Escape', targeting travellers who seek to travel beyond state borders following the easing of border restrictions. The campaign is running in South Australia, with advertising scheduled to commence in Queensland on 08-Nov-2020, as well as Melbourne and greater Victoria once border restrictions are eased after 23-Nov-2020. The television, print and digital ads will be customised for each State, promoting regional towns and experiences within close proximity to State borders or an easy road trip from Sydney for visitors arriving by air. [more - original PR]