eDreams ODIGEO: Time taken researching prices the worst element of booking process

    eDreams ODIGEO reported (21-Apr-2021) data from independent research firm OnePoll, based on responses from 10,000 adults from eight countries, found the time it takes to research the best possible price was the least liked part of the booking process, with 44% selecting it as the worst element. Another top frustration travellers cited when planning travel was the difficulty in aligning dates and times for flight and accommodation, with 40% finding this element of travel planning citing it as the least enjoyable. 32% of respondents stated organising flight connections for multi leg trips was the least enjoyable part of the travel booking process. The research also found that when booking a trip, 80% of adults globally who found more convenient and cheaper travel options via an online travel agent then went on to book using this route. [more – original PR]

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