Expedia Group to merge and expand loyalty programmes into single unit

Expedia Group announced (21-Sep-2021) plans to unify its loyalty programmes into a single programme, which will be expanded to span all the company's products and global brands. The programme will offer unique member pricing discounts and the ability to earn and redeem rewards across all Expedia Group brands, such as Expedia, Vrbo, Hotels.com, Travelocity and Orbitz. The new programme will span flights, hotels, vacation rentals, car rentals, cruises, and activities. Expedia Group has more than 145 million members across its current and separate rewards programmes. [more - original PR]