FLYR Labs acquires Faredirect and xCheck to enhance ancillary revenue and airfare marketing

FLYR Labs announced (01-Sep-2021) the acquisition of Faredirect and xCheck. The acquisition of these two technology companies adds advanced ancillary revenue and airfare marketing software to FLYR's existing AI-powered revenue optimization and decision support platform. Faredirect's technology combines multiple data sources to produce revenue-maximising strategies for ancillary offerings, such as personalised seat, meal, and baggage offerings. xCheck software includes marketing technology tools that expand fare visibility across channels and drive demand. [more - original PR]