Virgin Australia announces some The Club lounges to reopen, with brand refresh

Virgin Australia stated (16-Aug-2021) following extensive review and consultation with the airline's most frequent flyers, premium The Club lounges in Melbourne, Sydney and Brisbane will reopen by the end of the 1Q2022, once it is expected corporate and The Club member travel demand has recovered. Club lounges first closed on 23-Mar-2020 at the height of the coronavirus pandemic. Club lounges in Canberra and Perth are not commercially viable due to high operating costs and low visitations, and they will not re-open. Virgin Australia is investigating alternatives to provide a premium experience for The Club members travelling through these cities. As part of The Club loyalty programme review, Virgin Australia will retire 'The Club' brand name for a new and fresh name that reflects the airline's future direction. The new brand, along with updated loyalty benefits and eligibility criteria, and the future premium lounge offering, will later be announced. [more - original PR]