AccorHotels working on developing MyChicAfrica brand content platform

7 March, 2018

AccorHotels announced (06-Mar-2018) its African subsidiary is working on developing the MyChicAfrica brand content platform, due for launch in 2Q2018. AccorHotels and Air France previously partnered on a digital campaign referred to as '#MyChicAfrica'. The new platform will build on the social media success of the campaign to showcase a "trendy, dynamic Africa through its flagship destinations". [more - original PR]