Air Belgium to be a 'niche player' with premium business class, no frills economy: CEO

11 March, 2018

Air Belgium CEO Niky Terzakis stated the start up is a "niche player", with a premium business class and no frills economy service (South China Morning Post, 11-Mar-2018). Mr Terzakis explained: "We want to come in with a different product, a fresh view... And, of course, low cost". He added: "The positioning in the market is quite simple... We want to be a very competitive airline, merging service classes and the low cost element of it... We intend to offer competitive rates". Air Belgium will employ 360 staff by the end of Apr-2018.