Alaska Air Group first, premium class account for 22% of revenue: CCO

30 January, 2020

Alaska Air Group chief commercial officer (CCO) Andrew Harrison said first and premium class now accounts for 22% of revenue (Seeking Alpha, 28-Jan-2020). This percentage is expected to grow as Airbus reconfigurations are completed, bringing the "premium product mix in line with the rest of the fleet". Revenue from first class grew 19% on 13.6% more seats in 4Q2019, while premium class revenue increased 16% on 14.5% more seats. The carrier's loyalty programme also experienced "double-digit percentage growth", while RASM from its premium product was 54% higher than main cabin. The carrier recognised "solid demand for premium seating" on its regional Embraer E175 fleet. "Our goal is to keep our premium cabins affordable", Mr Harrison said, as well as "provide generous benefits to our loyalty members while competing effectively against our peers".