Alaska Airlines to introduce new first class menu, partly inspired by Virgin America

18 March, 2018

Alaska Airlines announced (16-Mar-2018) plans to introduce a new first class menu with "West Coast inspired upgrades" in the week of 16-Mar-2018, with additional items to be added throughout 2018. EVP and chief commercial officer Andrew Harrison stated the menu draws inspiration from "both Alaska and Virgin America", noting it is "all part of creating an airline people love". [more - original PR] [more - original PR - II]