Amadeus: Innovation needed in online booking tools

3 November, 2022

Amadeus commercial director resellers and corporations Ingrid Picard, speaking at the CAPA Asia Aviation Summit & Awards for Excellence, stated (03-Nov-2022) online booking tools are "boring" and needed to be innovated. She noted Amadeus used the downturn during COVID-19 to invest in moving systems to the cloud. She also noted Amadeus' partnership with Microsoft to co-develop an online booking tool to drive online adoption and duty of care by bringing corporate travel booking to one place.