American Airlines rolls out Overbooked Flight Automation tool

14 November, 2019

American Airlines introduced a tool called 'Overbooked Flight Automation' in 2019, designed to notify passengers when a flight has been overbooked (Phoenix Business Journal, 07-Nov-2019). The carrier previously rang passengers to inform them of the change, which American Airlines VP of customer planning Julie Rath noted was "not a great process", as the carrier was unable "to reach as many customers as we'd like". American Airlines CEO Doug Parker said the new tool allows the carrier to "do a better job of generating revenue because we're able to take more risk on amount of oversells".