daa to leverage shopper and WiFi data to boost retail and ancillary sales at airports

6 March, 2018

daa developed plans to monetise WiFi from The Loop duty free offerings at Cork Airport and Dublin Airport (Irish Independent, 05-Mar-2018). daa stated it intends to "ask the passengers that avail of Dublin and Cork Airport free WiFi to opt in to receive campaigns on airport products and services... given the scale of digital marketing and monetisation opportunity that exists in these businesses".