Delta Air Lines says branded fares initiative may outpace growth of ticketed revenues

13 April, 2018

Delta Air Lines president Glen Hauenstein stated the branded fares initiatives is expected to grow faster than ticketed revenues, as the carrier continues to segment and merchandise the product better (SeekingAlpha, 12-Apr-2018). He noted: "I think there's a considerable improvement potential and I think those are a more durable base of revenue...which adds to our overall foundation in terms of the strength and sustainability of the business model we've created".