Delta Air Lines to launch PARALLEL REALITY experience at Detroit Metropolitan in 2020

7 January, 2020

Delta Air Lines announced (07-Jan-2020) plans to launch the PARALLEL REALITY beta experience for passengers departing Detroit Metropolitan Airport from the middle of 2020, in partnership with Misapplied Sciences. The opt in PARALLEL REALITY technology, situated just after security, will utilise multi view pixels and proprietary technology to simultaneously display personalised content to nearly 100 passengers at once on a single digital screen in their preferred language, featuring information such as directions to the departure gate or the closest Delta Sky Club. Departing passengers from Detroit would be able to participate by scanning their boarding pass and selecting their preferred language. [more - original PR]