Emirates: Unwillingness to share data holding back aviation personalisation

29 October, 2017

Emirates co-chairman StB steering group and VP, PSS transition Rob Broere commented (26-Oct-2017) that airline departments are unwilling to share passenger data between them and also with other elements in the aviation value chain, as "everybody thinks the customer is their customer and so they are not willing to share information". This attempt to retain customer revenue for themselves means aviation businesses are unable to develop more personalised and convenient customer relationship. [more - original PR]