Eurowings recruiting cabin crew via Tinder

3 April, 2018

Eurowings launched (03-Apr-2018) a digital advertising campaign for cabin crew recruitment via the Tinder dating app. Eurowings CEO and COO Michael Knitter said: "We deliberately decided to take an unconventional approach... Using a mobile online platform like Tinder to reach additional applicants is digital, modern, up to date and maybe a bit tongue in cheek - these attributes are in line with Eurowings". [more - original PR - German]