Expedia Group launches 'One Key' loyalty programme

Expedia Group announced (17-Jul-2023) the 'One Key' loyalty programme, enabling members to earn and spend 'OneKeyCash' across Expedia, Hotels.com and Vrbo for flights, hotels, vacation homes, car rentals, cruises and activities. The programme is live in the US and will be rolled out globally from 2024. Higher membership tiers in 'One Key' will provide members with access to "deeper discounts" and other features. Expedia Group stated its combined loyalty programmes have more than 168 million members and have provided more than USD10 billion in travel savings. Expedia stated the inclusion of Vrbo "marks the first time a major online vacation rental platform will have a loyalty programme". [more - original PR]