JetBlue Airways: European markets have 'most relevance'

10 September, 2018

JetBlue Airways CEO Robin Hayes described the trans Atlantic market as a potentially more promising prospect than the US midwest market: "Not that we can't add some of these other smaller cities or medium sized cities over time, but the next best source of value for us is to add the destinations that have the most relevance, so London, Paris, and other European countries" (Skift, 07-Sep-2018). The carrier has not yet made a firm decision on offering service to Europe.