Norwegian Air Shuttle ASA outlines strategic objectives towards 2022

15 June, 2020

Norwegian Air Shuttle ASA stated (09-Jun-2020) its current phase in its development is characterised by a shift in strategic focus from growth to profitability. The group has defined the following four strategic objectives towards 2022:

  • Be the preferred airline for customers seeking value for money;
  • Return to sustainable profitability;
  • Fortify position as the leading short haul carrier in the Nordic region;
  • Build a global low cost alliance with its long haul operation as its backbone. [more - original PR]