Ryanair partners with SiteMinder to increase hotel distribution following Ryanair Holidays closure

17 January, 2019

Ryanair partnered (17-Jan-2019) with SiteMinder to provide hotel operators direct access to Ryanair Rooms. Under the partnership, the Ryanair Rooms website is now available as a distribution channel to SiteMinder's 30,000 hotel customers across Europe and globally, which will also offer their guests incentives to 'go direct'. Ryanair's head of hotel supply Matt Sherlock commented: "Ryanair Rooms has experienced rapid growth since its launch [in mid 2016]... We are taking our hotel booking platform to the next level, and SiteMinder's deep footprint across Europe offers us an incredible opportunity to further expand our inventory throughout the region". As previously reported by CAPA, Ryanair recently closed its Ryanair Holidays package holidays business, two years after its launch in Dec-2016. [more - original PR]