Tourism Fiji appoints Aviareps as its representation agency in Japan

Tourism Fiji appointed Aviareps to act as its representation agency in Japan, effective 04-Jan-2018 (Fiji Sun, 06-Jan-2018). The appointment followed an in depth review process by Tourism Fiji, with Aviareps required to position Fiji as a premier leisure destination, increasing visitation, spend, and market share for Fiji. As part of this effort, Aviareps will plan and deploy a series of strategic marketing initiatives, in the areas of trade engagement, trade marketing, public relations and consumer promotions. Tourism Fiji CEO Matthew Stoeckel, said: "We are thrilled about the new direct service by Fiji Airways to Japan starting July-2018, and we are confident that Aviareps' expertise in destination marketing will help us reach and welcome more visitors from Japan in the years to come. We have an extensive calendar of activities planned for the market as we prepare for the launch of the new service and will be sharing opportunities for trade and industry to participate in shortly".