Tourism NZ launches new drive touring campaign to Australians

10 July, 2017

Tourism New Zealand launched (10-Jul-2017) a new North Island touring campaign focused on marketing driving tours and attractions of New Zealand's North Island. Tourism New Zealand manager Australia Tony Saunders stated: "The North Island touring campaign is all about promoting the themed highways in New Zealand's central upper North Island. The campaign highlights great experiences and activities along the main routes while showing more of New Zealand's stunning scenery during commentary about safe driving". As part of the North Island touring campaign, Tourism New Zealand has secured segments on Channel 9's Garden Gurus programme. [more - original PR] [more - original PR - II]