Tourism NZ releases results of the Mood of the Nation survey

22 June, 2017

Tourism New Zealand released (22-Jun-2017) results of the Mood of the Nation survey which measures New Zealand’s perceptions of tourism. Tourism NZ stated:

  • 96% of New Zealanders believe that international tourism is good for the country;
  • International Visitors:
    • 50% of New Zealanders feel the country attracts about the right number of international visitors;
    • 25% feel New Zealand should be attracting more;
    • 21% think New Zealand attracts too many, an upward trend since December 2015;
  • Perceived benefits of international tourists:
    • 53% believe it creates growth opportunities for businesses;
    • 50% believe it creates employment opportunities for residents;
    • 47% believe it creates economic growth for the regions;
  • Perceived challenges of international tourists:
    • 39% believe it results in increased traffic congestion on holiday routes;
    • 33% believe it results in increased littering;
    • 33% believe it increases the risk of serious road accidents. [more - original PR]