Tourism Tasmania investing nearly USD2m in domestic tourism media campaign

8 October, 2017

Tourism Tasmania reported (05-Oct-2017) it is investing AUD2.5 million (USD1.9 million) in its 'Go Behind the Scenery' media campaign. Advertising includes print, digital, cinema and outdoor media, with a call to action on the decicated campaign microsite. It also includes articles and video content produced by publishing partners. Tourism Tasmania's domestic marketing targets people within the 25-39 and 40+ age brackets, residing along the Eastern seaboard. To support the introduction of nonstop Jetstar service between Adelaide and Hobart, the campaign will also include the Adelaide market. [more - original PR]