Tourism WA and Travelport report 16% increase in WA bookings after travel agent campaign

3 December, 2017

Tourism Western Australia (Tourism WA) partnered (30-Nov-2017) with Travelport to promote Perth and Western Australia to travel agents. The parties launched a targeted trade campaign on 16-Oct-2017, with the following objectives:

  • To stimulate interest among travel agents within Australia;
  • To raise the awareness of unique experiences offered by Western Australia;
  • To encourage more tourist arrivals for Western Australia.

Over Oct/Nov-2017, the campaign engaged over 200 agents who have completed a mini-training portal and referred friends and colleagues to participate in the training. Based on bookings made through Travelport's platform, there was a 16% year-on-year in bookings in Oct-2017 for WA. [more - original PR]