Ukraine International Airlines (UIA) VP commerce Sergey Fomenko said products on demand are "the future", noting the significance of personalisation in inflight entertainment and retail (TRBusiness, 24-Jun-2019). UIA partnered with Duty Free Americas and Aerohandling LLC to present a new inflight duty free selection, as previously reported by CAPA. The concept behind the cooperation is the provision of an enjoyable shopping experience to passengers. Mr Fomenko added: "Preferences clearly vary, so the pre-order concept will offer different product categories to travellers and a wider portfolio".
UIA considers products on demand and personalisation key for inflight shopping
25 June, 2019