Virgin Australia marketing director Michael Nearhos reported the carrier appointed PHD Australia to manage its media account (adnews.com.au, 17-Apr-2019). PHD Australia will manage offline, digital and performance media planning and buying for the airline. Virgin Australia plans to work with its existing media agencies, Carat and Columbus Agency, for the next three months until it completely transitions to PHD Australia.
Virgin Australia appoints PHD Australia as new media manager
17 April, 2019