Environmental Sustainability – The industry responds with innovation and technology

Businesses are having to take a much more pro-active stance with their sustainability drives. With cries of ‘greenwashing’ over previous offset schemes travel providers now need to be transparent in their communications and honest in their activity.

It has been said that the least-emitting flight “is one that doesn’t happen at all”. While we will see substitution to other forms of travel for short-haul (especially short-distance domestic travel) that is not a practical solution in a world where long-haul travel has proliferated and will present an increasing challenge for travel suppliers.

Climate scientists say that to get climate change under control, businesses need to reduce their emissions and consumers will become increasingly demanding as the subject of sustainability dominates the headlines.

How are businesses working to meet sustainability demands?

What is the industry doing to help answer buyers’ questions and provide a solution?